Saturday, 16 May 2009

Inspirational shop windows at Aspire Style

At Aspire Style in the real world of our bricks and mortar stores, our window dressing is of course extremely important. It is our only opportunity to entice would be customers into our shops with the delights of what's in store. With that in mind, we have the creative talent of Sassi our merchandiser in Stratford & Warwick and Catherine in Oxford. We try and theme our windows and change them on a bi-weekly basis to keep things fresh and this week Sass has created Paris themed the windows with inspiration from Sofia Coppola's advert for Miss Dior Cherie advert:
Image Source: Youtube - to watch advert click here

The advert is beautifully shot with gorgeous scenes of a Parisian patisserie, balloons and bicycles. Here is Sassi's interpretation in our Warwick window:

She has used a vintage stepladder painted a pretty turquise colour and placed our shoes and gifts on it and strewn the window with gorgeous pastel-coloured balloons which gives the window a real impact!

Sassi's Stratford window:

For Stratford, Sass has kept with the Paris theme, photocopying black and white images of the Eiffel tower as a backdrop. In the photo above you can see our Yumi Tandy dress (£55), pretty red Poetic Licence shoes (£79), our retro overnight bag (£45) (just seen) and the utterly gorgeous red patent Orla Kiely bag

On the dresser, Sass has used books, gifts and jewellery to carry on the theme, including our Eiffel tower charm necklace (£14.95) of course!

Well, hope you like this week's look into the real world of Aspire Style... if you're in Stratford, Oxford or Warwick and haven't been to see us - please pop in, addresses at

I'll keep you posted on future inspirational windows as they are created.

Au Revoir!

Irresistible fashion, jewellery & gift

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